Skillful Copywriting for Childhood Development
Serve Children and Their Families. Grow Your Business. Save Your Time.
You bring kindness, compassion, and understanding to your clients and their families. You meet them where they are and help them to grow from there. You love what you do, but sometimes it feels like you don’t have enough time or energy to give the full benefits of your skills and knowledge that clients deserve. You feel guilty because you are being pulled in too many directions to provide the quality of service you set out to.
You want to help as many children as you can, but that can be difficult when:
You have a business to run
A team to manage
Your own caseload of clients
Your growing list of responsibilities outside of work
Add on top of that marketing your business and client outreach— you’re maxed out.
I can help you with that.
Reach more families.
Help more children build skills to thrive in childhood.
I can help you grow your business without the burnout.
You want to:
Support children and their families so that they can be well and live fulfilling lives
Come alongside parents who are overwhelmed and suffering from caregiver burnout (hard to do when you are burned out yourself)
Spread awareness of what your services or products can bring to children and their families
Have a steady stream of referrals and a healthy wait-list that provides confidence and security
Make a meaningful impact on the health of your community
Over 50% of parents whose children have special education needs report high levels of stress. Your expertise, understanding and compassion will reduce their burden.
These parents need you. I want you to reach them.
By not maximizing online outreach you are missing out on finding children who need your services.
Copywriting for pediatric therapy can establish your business or clinic as an online authority in child development. As someone who is passionate about helping children, you understand how important it is to persuade parents and caregivers to buy-in to the information that you provide. If you aren’t using your online presence to reach out to potential clients’ families– you’re missing out on an entire population that wants to come see you because you are valuable and familiar to them.
You’ll feel so relieved to have ideal clients on your waiting list, time to breathe, and time to provide meaningful treatment.
You care, A LOT. And I do too.
Hi, I’m Bailee, an expert copywriter in the child development industry.
I’ve always had a heart for kids. The only thing I ever knew I really wanted to be in life was a mother. When I was confirmed into the Catholic church at 17, I chose St. Philomena, the patron saint of children, to be my spiritual guide. I have a bachelor’s degree in biology and a clinical doctorate in occupational therapy.
I started my professional career as an occupational therapist with a deep desire to positively impact childhood in my community— but that was more difficult to achieve than I had expected.
Quickly I became overwhelmed emotionally by the complicated, difficult, and sometimes bleak challenges that my pediatric patients and their families were facing. As a clinician, I was disappointed and heartbroken when it seemed like I was only able to offer a drop of good in the ocean of their problems because my patients and their families weren’t invested in my services.
They didn’t carry-over tools and exercises at home.
They didn’t show up.
They didn’t buy-in.
To say this frustrated me is an understatement.
I knew parents were stressed and their children were continuing to have challenges but I was having a hard time communicating the value of my services.
What disappointed me most about these clients that slipped through the cracks was that I was seeing really amazing results with my patients who attended consistently and had engaged and supportive families. My desire was to see results like this with all of my patients… if I could only figure out how to talk them into engaging in the therapeutic process with me.
I know what it feels like to think you’re only putting a drop in the ocean. I became a copywriter to help you make waves.
What if your clients already knew what you could offer before they even came to your door?
What if your evaluation didn’t have to feel like a sales pitch and you could just jump right in providing treatment and education that would actually help the children you serve?
You know you need parent buy-in to optimize a child’s results. Let me do that work for you.
You and your services are SO VALUABLE. It’s not you or your client’s fault if they don’t see it. You simply have limited time to effectively communicate things and they have not come across the right information that touches them personally yet.
With me you get:
Search Engine Optimization (SEO) to increase organic online traffic
Website Content that keeps your ideal clients on your page and signing up for your email list
Blogs that provide your audience with relevant information on topics related to child development and pediatric therapy
Newsletters that provide valuable information to parents and caregivers on how to lovingly support a child in fulfilling their potential
Email sequences that inspire parents and caregivers to take action!
Establish your business as an authority in the childhood development industry by delivering pieces of well-researched copy that convey high level information in a reader-friendly way for parents and caregivers of all backgrounds
Give you more time back to manage your team, plan treatment sessions, stay current on best practices, and ultimately, help more people
Blog Article:
Portfolio
How it Works:
You’ll book a free 15 minute call where we will discuss
Your company’s mission
Your own personal voice and style
Your values
Your goals that skilled copy can help achieve
Step 1
After our call, I’ll email you with several recommendations and offers based on your unique needs.
Step 2
Step 3
You’ll choose the offer that is best for you and pay 50% of the fee up front and I’ll promptly deliver you quality pieces of copy.
Step 4
You have more time back to support your clients while your website, blogs, emails, newsletter and/or social media posts are doing work for you by promoting your business and bringing in future clients as well as providing families with immediate value that strengthens your company’s reputation.
After you have reviewed the pieces, I’ll do one round of edits.
Step 5
Services and Rates
Website Content
$2,000
Copy that will keep future clients on your website, build authority and encourage engagement. Your website is often a client’s first contact with you. Make it count.
Blog Articles
$250
Target your ideal clients with helpful blog articles that will inspire them to continue to value your company as a resource and to come see you when necessary!
Email Sequences
$150/email
Continue to engage with your audience through email, customizing it to their needs, maintaining contact, and ultimately inspiring them to take action!
*Ask me about saving with bundled pricing or monthly retainers.
Contact Me
I can’t wait to hear from you!